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Community Outreach: Talking About Homeschooling
An Open Letter to My Non-Homeschooling Friends
Rachel Wolf
It can be difficult for friends to understand the changes and challenges a homeschooling family faces. This mom shares her reasons for homeschooling and why her relationship with them is different now.
Homeschoolers and Public Libraries: A Synergistic Relationship
Cynthia Jennings
Homeschoolers are commonly heavy users of their local libraries. Libraries can become educational hubs for homeschoolers by providing programming, information, and events. Homeschoolers can help libraries by advocating for libraries and urging lawmakers to support these vital institutions in their communities.
Homeschoolers Must Respond to Big Media's 'Guilt-by-Association' Tactics
Fran Eaton
The "guilt-by-association" smear tactic is the easiest and most common method used by opposing political campaigns to damage the public's perception of a candidate. Even raising the question of an unsavory association, whether real or perceived, can be devastating, and the candidate often never fully recovers. This "guilt-by-association" smear strategy is now being used on home schooling families.
Homeschooling Advocacy Step by Step
VaHomeschoolers
Advocacy is for everyone. Any concerned parent can become an advocate for homeschooling freedoms. And so can you. This series of five articles will walk you through the steps you can take to become an effective advocate for homeschooling in your community.
Homeschooling in the Media
Howard Richman
A more complex understanding of homeschooling is emerging in the mainstream media these days. No longer is homeschooling either all good or all bad. Simultaneously, there is a growing appreciation that most homeschoolers do a fine job raising and teaching their children, but that there are a few parents homeschooling children in order to hide abuse.
How To Use Social Media As A Learning Tool For Homeschoolers
Sean Lords
Matching, out-of-date sweatsuits. The ability to recite lines from the Iliad in response to your peers’ discussion of a television show. Parroting your parents’ values. If you’ve paid attention to mainstream depictions of homeschooled children, these images are likely familiar. Homeschooled kids get a bad rap and are too frequently associated with social awkwardness due to a perceived lack of socialization with their peer group. However, with the dawn of social media, more homeschooled students—both those who are being schooled by more “traditional” methods and those who are students are virtual cyber charter schools—are able to better connect with their peers and other members of the homeschooling community.
Marketing to Homeschoolers with Podcasts
Kimmie Lanley
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
Marketing to Homeschoolers with Social Media
Jimmie Lanley
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Nine Ways to Make Your Public Library More Homeschool-Friendly
The number of homeschoolers has grown seven times faster than the number of students attending public schools over the last couple of decades. What does this mean for public libraries? Homeschooling families have always turned to libraries to supplement their educational needs, so as homeschooling increases nationwide, the number of homeschooling patrons will increase as well. There are several steps your public library can take to become more homeschool-friendly.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.


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